About CTJPA
Founded in 1986, the China Toy and Juvenile Products Association (CTJPA) is the only nationwide non-profit trade association representing the interests of China's toy and juvenile products industry. To date, CTJPA's registered members include manufacturers from over 20 production hubs, brands from 25 countries and regions, and distributors and retailers from 330 major cities across China.
Our Mission
CTJPA is dedicated to providing effective support that caters to the needs of its diverse membership, fostering international trade cooperation, and promoting the sustainable development of China's toy and juvenile products industry.
What We Do
Foster Industry Standards
As the Deputy Chair of the National Technical Committee for Standardization and CCC, CTJPA take a leading role in formulating and reviewing national safety standards for toys and juvenile products. Additionally, we collaborate with the Certification and Accreditation Administration of the People’s Republic of China (CNCA) to enhance the effectiveness of CCC certification, ensuring product safety and compliance.
Drive Global Business Connections
Leveraging its expertise and extensive network of suppliers and buyers, CTJPA acts as a bridge between high-quality Chinese toys and baby suppliers and global buyers. We provide 365-day online business matching and organize trade shows to facilitate business connections.
Provide Market Intelligence
CTJPA publishes market reports and statistics to highlight industry trends and insights. These widely circulated reports include the China Toy and Juvenile Products Industry Report, China Licensing Industry Report, Consumer Behavior Report, Department Stores Retail Report, Import & Export Statistics Report, and Value of Play.
Foster Innovation
Since 2010, CTJPA’s Annual Creative Design Contest has attracted over 40,000 participants from more than 1,000 design institutes and colleges. This contest has become a platform for producing high-quality design work and discovering new design talent for the industry. The CTJPA Innovation Awards brings together professional judges to evaluate and recognize creative works.
Management Team
May Liang
President
Helen Zhang
Secretary General
Kevin Yu
Deputy Secretary General
Gary Li
Deputy Secretary General
Coco Wen
Senior ManagerConsumer Education & Brand Promotion
Kids Fun Expo (KFE) is China’s premier toy and baby products event, offering an immersive and interactive experience for consumers. Held annually in Beijing (July) and Shanghai (October), KFE attracts over 1 million families. The expo aims to educate young parents on safe consumption, encourage rational purchasing decisions, and promote ideal parenting practices. Additionally, KFE serves as a valuable platform for international companies to showcase their brands and value-added products to a high-consumption audience in China’s first-tier cities.
